As we step into 2025, we can’t help but look back on 2024 with a sense of pride and gratitude. It’s been a year of growth, collaboration and giving back, and we’re excited to share some of the highlights that defined our journey. From showcasing our powerful products at tradeshows to building stronger partnerships and making a difference in our communities, 2024 truly captured the spirit of what Kubota Engine America is all about: delivering excellence in everything we do. 

On the Road with Kubota

In March, we hit the ground running at the American Rental Association (ARA) Show in New Orleans. This event was a fantastic opportunity to connect with professionals in the equipment and event rental industry, share our latest power solutions, and strengthen key relationships. We’re already looking forward to returning for the 2025 ARA Show, ready to build on the momentum and continue delivering solutions that meet the real-world needs of our customers. 

April took us to the M&T Expo in São Paulo, Brazil, where we proudly showcased the V5009 diesel engine. Delivering an impressive 157.3 kW of power, the V5009 represents everything Kubota stands for: innovation, reliability, and a commitment to addressing the unique demands of a global market. The expo also marked an exciting milestone as we celebrated the start of our partnership with Industrial Equipment, a move that has expanded our distribution capabilities in Brazil and strengthened our presence in Latin America. 

Growth and Collaboration Beyond Borders 

August was all about coming together as a team. We hosted a meeting that brought together distributor representatives from Latin America, the United States, and Canada. This gathering wasn’t just about aligning strategies—it was about building stronger connections and working as one to deliver the best possible solutions to our customers across the Americas. 

Later in the year, we celebrated another major achievement: expanding our Canadian distribution network. By partnering with Marindustrial Inc. and DAC Industrial Engines Inc., we’ve extended our reach into Quebec and Atlantic Canada, ensuring even more customers have access to our trusted products and technical expertise. MarIndustrial’s dedication to customer service and industry knowledge is a perfect match for Kubota’s mission, and we’re thrilled about what’s to come. 

Kubota Kares: Giving Back to Our Communities 

While 2024 was a year of growth and innovation, it was also a year of giving back. Through our Kubota Kares initiatives, we made meaningful contributions to the communities we’re proud to be a part of. One highlight was our participation in the “Stuff the Bus” event with the United Way of Lake County. Providing essential school supplies to children in need is just one way we’re helping to support education and brighten futures. We also worked with the Northern Illinois Food Bank throughout the year culminating in our annual holiday meal packing event. Packing over 12,000 pounds of food—enough for more than 10,000 meals—was a powerful reminder of the impact we can have when we work together. These moments reflect the heart of Kubota and our commitment to making a difference. 

Ready for 2025! 

Our accomplishments in 2024 were rooted in a shared vision of innovation, partnership, and care. Every trade show, every relationship, and every act of giving back has been a step toward building a stronger, more connected Kubota family. As we move into 2025, we’re excited to continue this journey, powering a better future for our customers, partners, and communities. Here’s to another year of making a difference, together. 

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